Saturday, August 7, 2010

Ololade Bakare
NMC/07/2112
Comparing the different Newspaper websites in Nigeria
1. The financial standard is published daily unlike other business newspaper. It has very colourful pages. It focuses on the capital market, audit matters, tax etc.it gives an indepth detail to business articles unlike the other General newspapers.
Financial Standard of Nigeria is published by Millennium Harvest Limited. The paper was first published in 1999 to fill the vacuum in the market for financial News reporting in the country. It was formerly a weekly tabloid publication with a distribution of about 30,000 copies. It is presently published on Mondays through Fridays that circulates 60,000 copies.
The main body of the newspaper consists of between 24 and 36 pages, covering News business, annual reports and all aspects of the economy.

2. The Sun-is more like an entertainment newspaper, with one of the highest pass-on rate in the industry (estimated at 1:10), THE SUN’s readership appeal cuts across different social strata. Anybody who is interested in humanity finds THE SUN appealing. Newspaper readership is clearly segmented by social class. The Sun is a newspaper that focuses on news from the human perspective. It also reports politics, sports, entertainment, celebrities, arts and culture, crime, economy, religion. The Sun brand offers two promises: Consistent quality and superior value which comes in form of emotional gratification that the brand engenders. Its editorial menu appeals to anyone who is passionately interested in humanity.

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